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Carlos Lagos
esen

2022

Private site PWA

A home screen untouched for years, and the adoption it cost.

Banco Ripley

A redesign of the Banco Ripley PWA home for mobile and desktop. The interface had gone years without a major update and was holding back adoption of key products.

I led the whole project: discovery through competitive benchmarking and international references, then delivery with prototypes validated by A/B testing, alongside UX Writing and the design system owner.

2.3×
engagement with featured products
+41%
discovery of secondary features
3.2 → 4.4
app CSAT, in stars

Role — Product designer, end to end

← Work

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View the full project

These screens are from products I designed while working for other companies. Showing them to someone who's genuinely looking isn't the same as leaving them open to the internet, so I'd rather know who comes in.

I'll email you a link, and that's it.

I store your email and the date you came in, nothing else. I don't share it and I won't add you to any list.