Klog's brand and platform

Klog is a first-mile import logistics platform: the leg between the supplier at origin and the shipment. I joined when it was still called teu.ai and stayed through the rename to klog.co.

I built the identity from scratch, and as a discovery process rather than a closed brief: understand how an import operation actually works, and only then start drawing. The logo and the whole visual system came out of that, applications included.

On the product side I established the design system, also from scratch, along with the platform's interface. Every new feature was validated with users before release. The system sped development up by 60%: what used to be settled screen by screen was decided up front.